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The impact of advertising on society, culture, history, and the economy is explored in this course. We learn to assess the many levels of meaning in both print advertisements and television commercials using contemporary theories about visual communications.

Due to the high level of expertise within 8TI team we are able to develop a course tailored to your needs. Course that will cover topics such as: 

  • Advertising Strategies

  • AIDA: Attention, Interest, Desire, Action

  • Institutional Advertising

  • Relationship of Objectives of Marketing and Advertising

  • The Advertising Budget

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